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Tuesday, December 2, 2008

Seven elevates the salon experience at Pacific Place

The trendsetting salon's new flagship location marries atmosphere and expertise

May 28, 2008

Seven

Natalie Broulette

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The salon that launched a thousand bobs has settled into a new flagship location at Pacific Place. Formerly located on Seventh Avenue adjacent to the Grand Hyatt Hotel, trendsetting salon Seven has been a hair hot spot since 2003, boasting some of the most well-trained stylists and client-pleasing results in the city.

But the confines of the space were limiting the possibility for growth and hindering the full Seven experience, says Seven's founder and owner Rodger Azadganian. So this past April, the luxury salon closed its doors on Seventh Avenue, reintroducing itself with a vast, remarkably designed salon inside of Pacific Place.

What a difference a block makes. In the salon's entry, large Buddhist figures bookend the doorway and flowing water flickers behind an illuminated sign. The loft-style space is furnished with dark cherry hardwood floors, floating mirrors lit from the inside and a whopping 49 hair cutting and styling stations. (The Hyatt location housed 10.)

Patrons slip into black kimonos before their appointments, a DJ spins tunes from his own booth and an espresso machine whizzes as complimentary drinks are served. Even the dryer stations are sleek and futuristic. Heated panels float from above and can be positioned to suit the comfort of clients, who are invited to sit at a long table and plug in their laptops at a centrally located outlet. You're not in Supercuts anymore.

"Very few salons are so focused on the customer experience," says Azadganian, who has more than two decades of experience in the salon industry. "It's our goal to provide a unique and dynamic experience to all our customers."

And Seven is nothing if not an experience, but aside from all the sensory thrills, the focus is on the client, whose bone structure, skin tone and eye color -- not the latest trend -- help guide stylists in choosing the right cut and color. "I won't cut your hair like Cameron Diaz's if I know it won't work for you," says Azadganian. "I want to make the look yours."

This code of styling is instilled in the staff, too. Education is a key part of Seven's mission, and there's even a dedicated area in the new salon for the weekly training sessions provided to stylists. Clients are also encouraged to learn about their hair and what style works best for their face. Free consultations are available with stylists who are happy to work with you and your locks.

If you have a shop, sale, event or great product tip you'd like to share, e-mail seattleshopping@nwsource.com.

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