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Thursday, December 4, 2008

Sandmaiden lingerie is a charming alternative to Victoria's Secret

Local designer Amanda Boyd's line of underthings is more playful than promiscuous

February 7, 2008

Sandmaiden lingerie

Etsy

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Sandmaiden lingerieSandmaiden lingerie

Whether you plan to wear lingerie on Valentine's Day or plan to buy it for someone else, look to local lingerie line Sandmaiden for a charming alternative to Victoria's Secret.

Sandmaiden designer Amanda Boyd's take on underthings is more playful than promiscuous. The designer's sleepwear, loungewear and lingerie are handmade to order from a variety of designs and colors. "As a fashion designer, sometimes I would get tired of the constantly changing trends of ready-to-wear and wanted to escape into the pajama world," Boyd says.

And that's exactly what she's done, busily filling online orders from her home in Ballard for lace-trimmed chemises ($48), low-rise hipsters ($28) and flouncy panties ($21) in Tencel cotton and lightweight jersey.

Sandmaiden lingerie is available at Etsy, the site of choice among local fashionistas for handmade goods. Make a Sandmaiden purchase of $45 or more between now and Feb. 14, and you'll receive a complimentary lacy thong along with your order.

If you have a shop, sale, event or great product tip you'd like to share, e-mail seattleshopping@nwsource.com.

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